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In 1969, Jack and Doris Dimond bought Tyler Lincoln Mercury, renaming it Jack O' Diamonds. For over 50 years, it has served Tyler, Jacksonville, Lindale, and East Texas. Jack O' Diamonds Honda, for 40+ years, has offered quality Honda vehicles, competitive pricing, and a pleasant buying experience. Their sons continue this legacy, providing a wide selection, financing options, and top-notch service. With certified service and parts departments, they remain Tyler's longest family-owned dealership